• Analysis of international markets for organic products
• Organic regulations
• Basics of food marketing for exporters
• Oral and written presentation of marketing topic
Learning outcome, core skills:
• are able to describe international markets for organic food
• know about international organic regulations
• are able to outline the steps for developing a marketing strategy
• know how to develop a marketing concept on international markets
• acquire personal skills for oral and written presentations in teamwork.
Armstrong, G, Kotler, K., Opresnik, M.O. (2016): Marketing: An Introduction, 13th ed.,
Pearson, Harlow, UK.
Hollensen, S., Opresnik, M.O. (2015): Marketing: A Relationship Perspective. Vahlen,